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Business Terms

For business accounts

A LyPinn business account lets a local shop, freelancer or service provider drop truthful, location-relevant cards under a `Business` tag. These Business Terms are an addition to the main Terms & Conditions — both apply to your account at once. If there's a conflict, the stricter clause wins.

1. Who can register

You can sign up as a business if you operate a legitimate business or trade in the neighbourhood you intend to publish in. You must be authorised to act on behalf of that business. We may ask for evidence (GSTIN, PAN, Certificate of Incorporation, shop-and-establishment licence, or equivalent) at any time; we may suspend your account pending that evidence.

2. What you can publish under a business badge

Allowed

  • Genuine offers of a product or service available within 3 km of where you drop the card.
  • Time-bound promotions, opening hours, restock alerts, hyper- local service availability ("plumber available this evening — Maninagar").
  • Verified-contact requests under the Service category (e.g. hiring a one-day helper).
  • A GNote pinning your storefront with at most one attachment you own the rights to (your own voice, your own Spotify artist preview, your own YouTube channel clip, a Strava route your business owns). Standard GNote daily caps apply — see the consumer Terms §4b.
  • Posting on NLocal with feature ideas relevant to your trade. Business posts on NLocal must be disclosed as such — the `Business` tag is automatic.

Not allowed (non-exhaustive)

  • Anything banned by the consumer-side Terms (illegal goods, sexual services, drugs, weapons, financial scams, MLM schemes, political solicitation, etc.).
  • Categories regulated by RBI, SEBI, IRDAI, CDSCO, FSSAI or any other Indian regulator unless you hold a valid licence and disclose it (e.g. loans, insurance, securities, prescription pharmaceuticals, regulated foods).
  • Misleading or unsubstantiated price/quality claims, fake reviews, or impersonation of other businesses. Such conduct may also breach the Consumer Protection Act, 2019, the Legal Metrology Act, 2009, and the ASCI Code.
  • High-frequency posting (more than the limits the platform exposes). Each business account is rate-limited; abusing the limits costs you the account.
  • Off-platform redirect schemes that bypass the connect-and-reply model.
  • Personal data of anyone other than the business contact (no customer phone numbers, addresses, IDs).

3. Honesty + truthfulness

Cards must be accurate at the moment of publish. Stale promotions, sold-out goods, or services you can no longer deliver must be removed or allowed to expire under the 24-hour clock. Misleading consumers via a LyPinn card is grounds for permanent ban and may attract action under the Consumer Protection Act, 2019, including liability under §21 (misleading advertisements).

4. Verification

Email verification is free and shows a small green tick on your business cards. Verification does not mean LyPinn endorses, audits or guarantees your business. It only confirms you control the email address tied to your account.

5. Customer interactions

When a consumer connects, they pay one credit and you have one reply. Use that reply to share whatever next step is appropriate (phone number, website, address). After your reply the thread is locked; any continued conversation happens off-platform. You are solely responsible for those off-platform interactions — LyPinn is not a party to them. Any personal data you receive about a consumer post-connect must be processed under the DPDP Act, 2023 with you as the Data Fiduciary for that processing.

6. Disputes between businesses and consumers

Disputes about quality, refunds, scheduling, no-shows, or anything else that happens *after* the LyPinn connect are between you and the consumer. We may take a card down or suspend an account if a pattern of bad faith emerges, but we are not a consumer-redress forum and cannot adjudicate. The consumer's primary statutory remedy is under the Consumer Protection Act, 2019.

6a. Per-feature opt-in (GNotes)

GNotes are an opt-in feature for every LyPinn user, business or individual. Both senders and recipients must have GNotes switched on (Settings → Features) for a delivery to succeed. If your customer or supplier hasn't enabled GNotes, our app will tell you politely at compose time — we won't burn one of your daily GNote slots on a delivery that can't trigger. You can turn the feature on or off any time without losing past GNotes.

6b. Notify Me — your card may trigger a neighbour's push

LyPinn's Notify Me feature lets any individual or business user save a small set of keywords + a 3 km pinned location; when a card drops inside that pin and the matching engine (substring + LLM-generated synonyms + locally-computed semantic embedding) thinks the card is relevant to their keywords, we send them a push pointing to LyPinn's Discover feed. Your business cards are processed by this matching engine just like any other card. By dropping a business card you acknowledge that:

  • Card text is embedded locally on our server (open-source multilingual model, never sent to any third-party LLM) and scored against each Notify-Me-enabled neighbour's saved keywords inside the 3 km of the pinned coordinate.
  • A Notify Me push is a non-targeted signal — the recipient only sees "a card you might like dropped near {pin label}". Your card itself is never named, quoted, or attached to the push. The recipient still has to open Discover and find the card themselves (and may not see it at all if they are physically far from their pin when the push fires).
  • We do not charge for Notify Me reach. Every card — business or individual — is treated identically by the matcher; we have no "promoted" or "boosted" tier.
  • You may not game the matcher by stuffing your card text with unrelated keywords to broaden push reach ("plumber gym shoes vegetables" in a card that is actually a one-day bakery sale). This is a form of misleading advertising and triggers the same takedown + suspension consequences as §3 of the main Terms.

7. No paid placements

LyPinn does not sell promotional slots, sponsored cards, ranking boosts, or any other paid amplification. Every card (business or individual) follows the same 3 km / 24-hour rules. We have no plans to introduce ads.

8. Tax + statutory compliance

You are responsible for all taxes, licences, GST registrations, professional licences, and any other compliance attaching to the goods or services you advertise. LyPinn collects no money from you and issues no invoices. If we introduce a paid plan in the future we will update these Business Terms and issue GST-compliant tax invoices then.

9. Brand + intellectual property

By dropping a card you grant LyPinn a worldwide, royalty-free licence to display the card text, your business name, and any image you attach, inside the LyPinn app and on incidental screenshots used to promote the platform — for as long as the card is active and for 30 days after for moderation evidence. We do not claim any other rights to your brand.

10. Account suspension

Two or more substantiated reports inside any 30-day window trigger an automatic suspension while we investigate. False or abusive use of the reporting system, by either side, is itself a violation.

11. Confidentiality + data handling

Any non-public information shared between you and LyPinn (e.g. in a support thread or moderation appeal) is held confidential on both sides. You undertake to handle consumer data received through LyPinn under the DPDP Act, 2023 — collect only what you need, retain only as long as necessary, and honour your obligations as a Data Fiduciary.

12. Indemnity

You indemnify LyPinn and its operators from any claim, fine, or proceeding arising out of (a) misrepresentation in your business cards, (b) breach of any regulator's licence requirements (RBI, SEBI, IRDAI, CDSCO, FSSAI, ASCI, etc.), (c) breach of the DPDP Act with respect to customer data you received via LyPinn, or (d) any IP claim concerning content you uploaded to LyPinn.

13. Changes

We may update these Business Terms when the platform's business-facing features change. A re-acceptance prompt will appear at next login.

14. Governing law

These Business Terms are governed by the laws of India and subject to the exclusive jurisdiction of the courts at Ahmedabad, Gujarat. The arbitration clause in §11 of the main Terms applies to disputes under these Business Terms as well.

15. Contact

Business support, grievances, and statutory notices: contact@lypinn.com (attn: Grievance Officer, Bhavik Patel).

9. Partner API access (Trending data, v1.1.19)

If LyPinn issues you an API key for the Integrations endpoint (`/api/v1/trending`), the following obligations apply in addition to every other clause of these Business Terms. The key is personal to your business account, must be stored server-side only, and must never be embedded in mobile apps, single-page web apps, or anything end-users can inspect. Rate limits are set per key (default 60 requests/minute, 10,000 requests/day) and may be revoked or revised without notice if traffic patterns suggest abuse, scraping, or onward sharing. You agree (a) not to attempt to re-identify any LyPinn user from the aggregate keyword data; (b) not to combine the dataset with any other dataset for the purpose of re-identification; (c) not to redistribute, sublicense, or resell raw API responses to a third party without LyPinn's prior written consent; and (d) to use the data only for the purposes described in your written API-access request email to `developer@lypinn.com`. Breach of any of the above is a material breach and entitles LyPinn to revoke your key with immediate effect.

_Last updated: 13 February 2026 — v19._

Last updated: 6/9/2026